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Harley-Davidson Q2 2010 results show progress
Harley-Davidson second-quarter 2010 results show continued improvement in key areas
July 22, 2010

Milwaukee, WI - Press release from Harley Davidson

Harley-Davidson, Inc. (NYSE: HOG) reported second-quarter 2010 income from continuing operations of $139.3 million, or $0.59 per share, compared to income of $33.4 million and earnings per share of $0.14 from continuing operations in the year-ago quarter. Second-quarter 2010 results include operating income from Financial Services of $60.8 million. Revenue from Motorcycles and Related Products was $1.14 billion in the second quarter. Worldwide retail sales of new Harley-Davidson® motorcycles decreased 5.5 percent in the quarter compared to the second quarter of 2009, a sequential moderation in the rate of decline from the prior four quarters. In the U.S., retail new Harley-Davidson motorcycle sales were down 8.4 percent and in international markets, retail sales were largely flat, down 0.2 percent compared to last year's second quarter.

For the first six months of 2010, Harley-Davidson income from continuing operations was $208.0 million, or $0.89 per share, a 28.9 percent increase from the year-ago period.

"Harley-Davidson is making steady progress at executing its strategy to deliver results through focus," said Keith Wandell, President and Chief Executive Officer of Harley-Davidson, Inc. "We are seeing the benefits of our restructuring and continuous improvement activities reflected in our earnings performance.

"We are pleased with the continued moderation in the rate of decline of retail new Harley-Davidson motorcycle sales again in the second quarter. At the same time, we continue to believe conditions will remain challenging this year for new motorcycle purchases and we will manage the business based on that expectation, with a continued strong focus on managing supply in line with demand," Wandell said.

"Despite the decline in second-quarter retail motorcycle sales, we believe interest in the Harley-Davidson brand remains strong among riders of all generations. In fact, Harley-Davidson is the U.S. market share leader of on-road motorcycles among young adults. We will continue to focus our resources on expanding the global reach of the brand and developing new products that will reach even more riders going forward," Wandell said. "I would like to thank our employees for their continued hard work and support of our strategy."



Dallas Harley-Davidson online service request form makes it easy to make an appointment

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From DFW Airport: Take 635 East to the Centerville/Ferguson Road Exit. Turn left (heading north) and get in the far right lane. Turn right inbetween the Wendy's and the AutoZone, and drive back in to the parking lot!

From Downtown and Western areas: Take I-30 east to 635North, then take the exit for Centerville/Ferguson Road. Stay in the right hand lane, and turn right inbetween the Wendy's and the AutoZone, and drive back in to the parking lot!

From Plano/Richardson/North Dallas/Carrollton: Get to 635 by whichever means is best for you (Central Expressway heading South, Dallas North Tollway south, 35 South), then Take 635 East to the Centerville/Ferguson Road Exit. Turn left (heading north) and get in the far right lane. Turn right inbetween the Wendy's and the AutoZone, and drive back in to the parking lot!

California Senate passes Motorcycle Noise Law
September 3, 2010


Harley-Davidson CVO rolls out four 2011 models
July 29, 2010


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