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Harley executives scheduled to ride to Sturgis
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June 29, 2010
Milwaukee, WI - Harley-Davison Press Release
Harley-Davidson will share the road with its customers this summer when Motor Company executives and employees enjoy the ride from the Harley-Davidson Museum in Milwaukee to Sturgis, S.D. for the 70th Annual Sturgis Motorcycle Rally.
The Harley-Davidson Ride to Sturgis starts in Milwaukee with Bike Night at the Harley-Davidson Museum on Thursday, August 5 then journeys through the heart of the Midwest and Black Hills stopping at eight Harley-Davidson dealerships and landing in Sturgis on Tuesday, August 10.
Harley-Davidson executives scheduled to ride from Milwaukee to Sturgis include CEO Keith Wandell, President and COO Matt Levatich, SVP and Chief Styling Officer Willie G. Davidson, Vice President of the Harley-Davidson Museum Bill Davidson and SVP and Chief Marketing Officer Mark-Hans Richer. Harley-Davidson riders and customers are welcome to join the ride and relax with the groups at various stops and dealer events.
"We've enjoyed riding many miles with our customers over the years," said Bill Davidson. "Riding from the Harley-Davidson Museum in our hometown of Milwaukee to Sturgis in the heart of the beautiful Black Hills of South Dakota continues a tremendous tradition while giving us the chance to meet new friends along the way."
The schedule (subject to change) of events for the Harley-Davidson Ride to Sturgis is as follows:
- Thursday, August 5: 5:45 p.m. - Bike Night at the Harley-Davidson Museum in Milwaukee
- Friday, August 6: 7:30 a.m. - Riders pancake breakfast and depart from Harley-Davidson Museum
- 10 a.m. - Capital City Harley-Davidson, Madison, Wis.
- 2 p.m. - Bala’s Harley-Davidson, Mauston, Wis.
- 5:45 p.m. - La Crosse Area Harley-Davidson, La Crosse, Wis.
- Saturday, August 7: 8:30 a.m. - Rochester Harley-Davidson, Rochester, Minn.
- 11:15 a.m. - Mankato, Harley-Davidson, Mankato, Minn.
- 5:30 p.m. - J&L Harley-Davidson, Sioux Falls, S.D.
- Sunday, August 8: 3:30 p.m. - Peterson Harley-Davidson, Pierre, S.D.
- Monday, August 9: 2:30 p.m. - Black Hills Harley-Davidson, Rapid City, S.D.
- Tuesday, August 10: 2 p.m. - Harley-Davidson Motor Company riders arrive in Sturgis with the 10th Annual Dakota Thunder Motorcycle Run followed by a moving veteran's tribute and B-1 fly-by over Main Street.
In addition to the Ride to Sturgis, Harley-Davidson will be hosting free events at two all-new locations in the heart of Sturgis this year. Visit 3rd and Lazelle streets from Friday, Aug. 6 through Saturday, Aug. 14 for the Harley-Davidson Road Tour featuring the newly released 2011 Harley-Davidson motorcycles, other Harley-Davidson products and H.O.G. members-only pin stop. Demo rides for the 2011 Harley-Davidson motorcycles will be available in Sturgis near Interstate 90 at Exit 30 beginning Saturday, Aug. 7 through Friday, Aug. 13.
For the most up-to-date information on Harley-Davidson events at the 2010 Sturgis Rally, please visit www.h-d.com/sturgis.
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From DFW Airport: Take 635 East to the Centerville/Ferguson Road Exit. Turn left (heading north) and get in the far right lane. Turn right inbetween the Wendy's and the AutoZone, and drive back in to the parking lot!
From Downtown and Western areas: Take I-30 east to 635North, then take the exit for Centerville/Ferguson Road. Stay in the right hand lane, and turn right inbetween the Wendy's and the AutoZone, and drive back in to the parking lot!
From Plano/Richardson/North Dallas/Carrollton: Get to 635 by whichever means is best for you (Central Expressway heading South, Dallas North Tollway south, 35 South), then Take 635 East to the Centerville/Ferguson Road Exit. Turn left (heading north) and get in the far right lane. Turn right inbetween the Wendy's and the AutoZone, and drive back in to the parking lot!
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